

MIDAIR IS A CONCEPT PROJECT CREATED FOR A LOW BUDGET AIRLINE THAT TAKES FLIGHTS FROM THE UK ALL AROUND THE WORLD. WITH A NAME INSPIRED BY ITS MIDLANDS ORIGIN, THIS AIRLINE WAS ABOUT MAKING DREAM FLIGHTS COME TRUE. THE IDEATION OF THE LOGO CAME FROM THE LEGEND OF ROBIN HOOD. BEING A HIGHLY SKILLED ARCHER, THE SYMBOL OF THE ARROW TOOK FLIGHT. THE SMALL GAP IN THE ARROW LEADS TO THE IMPLICATION OF IT ALL BEING STRAIGHT FORWARD AND EASY TO PROTRUDE TO GET TO THE FINAL DESTINATION.