GYMSHARK

CAMPAIGN COMPETITION CREATED BY GYMSHARK. TO ENCOURAGE YOUNG PEOPLE TO GET IN TO THE GYM AND BEGIN WORKING OUT AS PART OF SELF IMPROVEMENT. WITH THIS DESIGN THERE WAS ONLY ONE SUITABLE WAY FOR US TO APPROACH IT. FOR THIS WE WENT SATIRE. THIS WAS USED DUE TO RESEARCH SHOWING THAT YOUNGER AUDIENCES HAVE GREATER ENGAGEMENT AND MEMORY OVER THINGS THAT HAVE MADE THEM SMILE OR LAUGH.